Data collection for AI teams

AI data collection from the people your model will serve

Your model learns from whoever is in its training data. So our data collection starts with your users: the languages and accents they speak, the phones in their hands, the streets and shops their cameras see. Then people from our 30,000+ network collect the speech, text, images and video to match, and we check it before you get it.

The short answer

What is data collection?

Data collection is the work of gathering the raw speech, text, images and video a model learns from, matched to the languages, accents and settings the model will actually meet once it ships.

In practice that means recording someone reading a prompt or taking a call, writing everyday messages in a banking app, photographing a shelf in real store lighting, or filming a hand gesture from the angle a camera will use. The data is only as useful as the fit between who supplied it and who the model will serve.

Collecting from a general pool is faster, but it rarely matches a specific product's users. For what to check before you commit to a dataset, see speech data and image data. For cases where collection isn't the right fit, our guide to synthetic data vs real data covers the alternative.

Data collection at IndecalAI

Data types
Speech and audio, text, images, video, multimodal and corporate data.
Latest project
16,000 images from 2,400 participants.
Who collects
Contributors from a network of 30,000+ people worldwide, matched to your brief.
Review
A review pass on every clip and file before delivery.
Languages
Languages worldwide, with deep coverage of Indian languages well past Hindi and English.
Tools
Our own Prompt Audio, Conversation Audio, Image Collection, Video Collection and Media Collection tools.
Your data
NDA first, used only for the agreed scope, returned or deleted when you ask.
Contact
One named contact who replies within one business day.
First step
A small free sample before you commit.
Company
Based in Ahmedabad, India, since 2021, with 150+ projects delivered.
What we collect

Six kinds of data, collected for the model you're training

Tell us what your model has to handle and we'll collect for it. Speech, images and video run through collection tools we built ourselves, so the data can go straight on to labeling or transcription without another vendor. Each one has its own page with a sample: custom speech data collection, image data, video data and text data.

First-person footage from head mounts, action cameras and smart glasses is on the egocentric video data page.

Speech and audio

Read prompts, free conversation and call audio, recorded by speakers chosen to match your users in language, accent, age and region.

For speech recognition, voice assistants, voice bots and IVR

Text

Prompts, questions, answers and everyday messages, written by people in the languages and the domain you need.

For chat assistants, search and your language models

Images

Photos of products, shelves, streets and documents, taken on the kinds of phones and in the kind of light your model will meet. Our latest project was 16,000 images from 2,400 participants.

For object detection, recognition and shelf checks

Video

Clips of actions, gestures, driving and everyday scenes, filmed to your brief for angle, setting and length.

For action recognition, video understanding and driver assistance

Multimodal

Paired data, like a photo with a spoken description and a written caption, collected together so every part matches.

For models that see, hear and read at once

Corporate data

Material from inside your company, like support tickets, forms and call recordings, gathered for an internal AI project under an NDA.

For internal assistants and tools built on your own material

The samples on these cards are illustrations, not client data.

Where it's used

Where collected data ends up

Common jobs for freshly collected data, and the kind of collection behind each one. They're examples of the work, not a client list.

Voice assistants and IVR

Recorded prompts and calls teach a voice assistant to recognize how your users actually talk, not just how a script reads.

Speech and audio

Chat assistants and search

Everyday messages written in your domain give a chat assistant real phrasing to learn from, instead of textbook sentences.

Text

Retail and shelf recognition

Shelf and product photos, taken on the kinds of phones your team uses, teach a model to recognize what's actually on the shelf.

Images

Driver assistance and action recognition

Clips filmed to your brief teach a model to recognize actions, gestures or road scenes the way your own cameras will see them.

Video

Assistants that see, hear and read at once

A photo, a spoken description and a caption collected together teach a model to work across all three at the same time.

Multimodal

Internal tools built on your own material

Support tickets, forms and call recordings gathered under an NDA train a tool on your company's own language, not a generic one.

Corporate data

Before we collect

What your model needs from the data

A few choices at the start save a lot of rework later. These are the ones we'd settle with you first.

Who the contributors are

Age, gender, region and accent all shape what the data sounds like. A dataset that only captures one kind of speaker only works for that kind of speaker.

Scripted or spontaneous

Scripts give you control over coverage. Spontaneous speech brings the hesitations and interruptions real users produce, and many projects need both.

Where your model will run

A quiet room, a busy street, a phone line, the microphone your users hold. Match the recordings to that, or your model meets sounds in the real world it never heard in training.

A test set kept apart

Decide the training and test split before collection starts, and keep the test part away from training. Settle what contributors agree to, and what the data may be used for, at the same time.

Why collect new data

When existing datasets aren't enough

Existing datasets are a fine place to start, and for some problems they're all you need. They run out when your product needs a language, an accent, a domain or a recording condition that nobody has collected at the size you need.

Take a call center bot for a regional bank. Its callers use local words, switch languages mid-sentence and phone in from noisy places. General speech data doesn't sound like that. Data collected for the job can.

If generated data is also on the table, our guide to synthetic data vs real data covers when each one makes sense.

How it works

From your brief to delivered data

One named person owns the project from scoping to the last file. This is the order things happen in.

  1. Brief

    You tell us the domain, the languages and roughly how much you need.

  2. NDA and scope

    We sign an NDA before any data moves, then agree the scope with you.

  3. Free sample

    We collect a small sample free, so you can check it before you commit.

  4. Collection

    People from our network collect in our tools, in the languages and conditions you asked for.

  5. Review

    A review pass runs before anything is delivered.

  6. Delivery

    The data comes to you, or goes straight on to labeling, transcription or translation with us.

Languages

Languages from all over the world, with real depth in Indian ones

Give us the language and the accent or dialect, and we'll find contributors who speak it. In India we go well past Hindi and English. Our page on Indian language data explains how.

Glossary

Data collection terms, in plain words

The words that come up when you plan a collection project, and what each one means.

Sampling
Choosing which people, places or moments to collect from, so the data reflects real variety instead of whoever was easiest to reach.
Coverage
How well a dataset represents the range of languages, accents, ages or settings a model will actually meet in use.
Scripted collection
Contributors read or follow a fixed prompt, which gives even coverage of a topic but not the hesitations of unscripted speech.
Spontaneous collection
Contributors speak or act freely, which captures real hesitations and interruptions but is harder to control for coverage.
Contributor
The person supplying the raw data: speaking, writing, photographing or filming for a collection project.
Consent
What a contributor has agreed their data can be used for, settled and recorded before collection starts.
Metadata
Details recorded alongside the data itself, like a speaker's accent or a photo's lighting, that make a dataset usable for analysis later.
Held-out test set
Data kept separate from anything used in training, so a model's performance can be judged on data it has never seen.
After collection

Your data can go straight on to the next step

We run labeling, transcription and translation ourselves, so collected data moves on without going to another vendor. You can also compare all eight services. Example category: automotive driving scene video.

Data annotation and labeling

Tags, boxes and segmentation added by people to the data we collected.

Transcription

Collected speech and video turned into text, with a review pass built in.

Translation and localization

Prompts and text carried into the other languages your model has to handle.

Conversational AI data

Scripted and natural dialogue for voice bots, IVR and support lines.

Synthetic data

Generated data, reviewed by people, for cases where real data is scarce or sensitive.

FAQ

Questions about data collection

Short answers about collecting data with us. The services FAQ covers the other services and how they fit together.

What kinds of data can you collect?

Speech and audio, text, images, video, mixed-media and multimodal data, and corporate data for internal AI projects.

Who records or captures the data?

People from our network of 30,000+ worldwide. We pick contributors who fit your brief: the language, the accent or dialect, and the kind of person and setting your model has to handle.

Can you collect data in languages other than English and Hindi?

Yes. We work in languages from all over the world, with deep coverage of Indian ones well past Hindi and English. Give us the language and the accent or dialect and we'll find contributors who speak it.

Can we see a sample before we commit?

Yes. Send a short brief with the data type, the languages and a rough volume, and we'll collect a small sample free before you commit.

Can you label or transcribe the data you collect?

Yes. We run labeling, transcription and translation ourselves, so collected data can move straight on without going to another vendor.

Is our data used for anything besides our project?

No. We use it only for the scope we agreed. It's never resold or reused on unrelated projects, and we don't train models of our own with it. Your team trains your model.

Can we have the data deleted after delivery?

Yes. We return it or delete it when you ask, and until then only the people working on your project can get to it.

Start with a free sample

Pick the kinds of data, add the languages and a rough volume, and send it. We'll collect a small sample free before you commit.

  1. Your named contact replies within one business day.
  2. We sign an NDA before any data changes hands.
  3. We collect your free sample, then agree the full scope.
What should we collect?
Email this brief

This opens your email app with the brief filled in. Nothing is sent until you press send. You can also use the contact page.